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EXPLANATION: 

In the Fall of 2017, i was selected to join a team of 16 SCAD students collaborating for academic credit with Delta Air Lines to research and develop creative concepts for a branded event that will reveal the new Delta uniform collection, designed by Zac Posen, to over 30,000 employees during an in-person fitting experience in 16 select cities throughout the US and around the world.

 

OUTCOME: 

The final deliverables consisted of a new floor plan, custom fixtures, as well branding and environmental graphics for Delta’s fitting event. Fabrication for the event began in the Winter of 2017, and the traveling fitting events began on January 2018, and Will continue until March 2018.

  FIELD RESEARCH  was used to gain insight into company culture at Delta. We traveled to the Savannah Hilton Head Airport, as well as the Delta Headquarters in Atlanta.

FIELD RESEARCH was used to gain insight into company culture at Delta. We traveled to the Savannah Hilton Head Airport, as well as the Delta Headquarters in Atlanta.

  CO-CREATION  and ideation were first completed in three sub-groups, and then we came together as a class to conquer the chosen concepts for our final deliverables.

CO-CREATION and ideation were first completed in three sub-groups, and then we came together as a class to conquer the chosen concepts for our final deliverables.

  EXECUTION  took form in a simulated experience of the fitting event. We displayed renderings of the event space, printed out environmental graphics, and showcased prototypes of installation pieces.

EXECUTION took form in a simulated experience of the fitting event. We displayed renderings of the event space, printed out environmental graphics, and showcased prototypes of installation pieces.

Final Renders

The Delta widget uniform display, features a modular widget stage that holds twelve mannequins. The design can be broken down and assembled easily; perfect for the traveling fitting event. The widget display also featured a installation above the mannequins that showcases a whimsical paper airplane installation.

 Delta fitting event in Los Angeles, California. The final uniform showcase design and the paper airplane installation were fabricated and show the diversity of the new Delta uniforms.

Delta fitting event in Los Angeles, California. The final uniform showcase design and the paper airplane installation were fabricated and show the diversity of the new Delta uniforms.

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